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Original thoughts pieces

Ethical selling for early stage businesses

The usual common adage is to define selling as offering someone value for a price, to achieve an outcome of 1 + 1 = 3. Business schools offer their academic versions (i.e. 4 P's of marketing).

These are not wrong. As business practitioners, we need to go more nuanced and first principled than that.

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Why did Latent choose to build a Chrome Extension for Email Discovery Tool?

1) Mainly to significantly improve the user's experience, easy to utilize the app to access business emails of anyone, as the user browses through the web.

2) Leverage on Google Chrome's extensive distribution channels.

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Attention is one of the most precious resources we can ever have

Time is finite and there is so much attention we can give. It is amazing to think about how Google and Content Advertising Networks can monetize this

They let businesses go crazy by bidding up keywords to capture end-user attention.

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Social Media 3 ways accessing qualitative data has become easier than ever for businesses

Developments in Artificial Intelligence have made natural language processing more accurate and valuable in the interpretation of qualitative big data. This big data is made more accessible to businesses in 3 ways.

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The Value-add of Social Listening to Crisis Mitigation

Every company faces the potential threat of a crisis or scandal. They come in various shapes and forms: bad press, negative reviews, tarnished reputations, unfavourable associations, ridiculed through online trends and more.

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Social listening made L’Oreal the leader of the cosmetics market

This is the second part of our series on social media management for start-ups. Whereas our previous post focused on the Instagram platform, we will be discussing the best marketing or account management strategy for Twitter.

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How start-ups should Tweet

This is the second part of our series on social media management for start-ups. Whereas our previous post focused on the Instagram platform, we will be discussing the best marketing or account management strategy for Twitter.

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How start-ups should Instagram

Using insights from our app, Latent’s start-up experience, and a fresh Generation Z perspective, this blog article presents the best Instagram marketing strategy tailored to start-ups.

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How emojis are disturbing your businesses’ social listening tools

The rise of emojis adds another factor for natural language processing to consider when interpreting language. However, despite the varied use of emojis, graphical iconography isn’t that hard for social listening tools to interpret. This blog post looks at the effect of emojis on text-based social listening tools.

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3 ways accessing qualitative data has become easier than ever for businesses

Developments in Artificial Intelligence have made natural language processing more accurate and valuable in the interpretation of qualitative big data. This big data is made more accessible to businesses in 3 ways.

Read More