We are in an era in which every aspect of our lives is digital and people depend on digitalisation more than ever. Throughout the COVID-19 period, the real business winners are the online businesses who are able to pivot and conduct their businesses successfully digitally.

The rise in changes in people’s behaviour requires companies to adjust their business and marketing strategies accordingly. It is all about conducting your marketing efforts digitally. Especially relevant to startups, there are many marketing strategies that do not cost a ton of money but with magnificent effects!

What is a marketing strategy?

Marketing strategy is the business plan for reaching customers and clients for the goal of achieving a competitive advantage.

A digital marketing strategy is an overall plan of using online channels such as social media to achieve your goals of reaching clients. A good digital marketing strategy improves information gathering and supports the decision-making process.

Here we will mention and share four digital marketing strategies.

1) Search engine optimization (SEO)

Search engine optimization is a process that improves the visibility of your company or business’s website on the results page of a search engine, such as Google and Bing. Most traffic of a website comes from search engines, that’s why it is important for businesses to optimize it, to increase the number of visitors to the website, therefore more leads.

The goal is to rank the website on the first page of search results and to be ranked in the top five or ten listings. Naturally, you would want to do better than being listed on the second page, because who actually clicks to see through the second page? Very little people!

Here is the process of conducting search engine optimization: SEO, as what we are referring to, includes all types of online searches, be it social network search, image search, and video search. Generally, you always want your keywords to match the keywords or the phrases people think of, which is also known as the intent.

2) Email marketing

Have you wondered what is a strategy that does not cost a lot of money but still demonstrate good results in generating leads?

Email marketing is about employing emails to send commercial messages to a list of users. Mostly, email marketing has been used to facilitate CRM (customer relationship management) and acquiring new customers.

Most people check their email on a daily basis, by sending the right emails at the right time, you can reach the customer quickly. Also, advertising through email marketing can help your ads to reach out to a large number of prospects.

With the help of email marketing tools, it is easy to design a compelling email and insert direct links to where you want to bring the attention of your audience to. Email marketing could also be a good tool for customer segmentation, segregating your customers based on their geographic location, characteristics, and so on, which you can then design customized message for.

3) Social media marketing

Social media is the main channel for most people to receive general information, such as checking the news or asking for help.

Social media marketing is the use of social media to apply marketing communication, brand awareness, and other marketing tools. It helps to build brands and facilities customer relationship.

Creating creative content on social media is the best way to generate leads and grab people’s attention. Major social media channels for marketing are Twitter, Facebook, YouTube, Instagram, and Pinterest.

In the modern lifestyle where we use our phones 24/7, social media marketing targets our lifestyle very well.

From the customer's experience, when one finds the powerful presence of a company or a business on social media, it builds the confidence of the customer in the brand. Word of mouth could then speak as customer shares with peers and this builds a positive social context for the company.

One of the major benefits of conducting social media marketing is that you can get feedback on your marketing strategy from consumers. You can know exactly what to change and what to do next depending from tapping into people’s opinions.

4) Content marketing

One of the major questions in marketing is how to attract a targeted audience. One way to do this is to use content marketing strategy which is one of the important digital marketing strategies.

Content marketing is creating and publishing valuable and relevant information to a targeted audience. To increase your organic search, content marketing is one way to do it, by constantly creating good content for your customers, the more visitors you can get, and more traffic you get into your marketing channel.

The good thing about content marketing is that it could bring in the perfect customers from its targeted nature. These customers could have great loyalty than other customers and can bring them in at a low cost. Throughout the content marketing process, you have to keep in mind that you need to make your content highly valuable for the people reading it.