Blog

Original thoughts pieces

How big data impacts eCommerce in 2020

In the expanding world of e-commerce, "Big data" analytics has grown to become extremely beneficial in running an online business as well as enhancing the online consumer's experience and inspiring behavioral changes.

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4 digital marketing strategies that every digital marketer should be familiar with

We are in an era in which every aspect of our lives is digital and people depend on digitalisation more than ever. Throughout the COVID-19 period, the real business winners are the online businesses who are able to pivot and conduct their businesses successfully digitally.

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7 Marketing KPIs You Need to Know

Predictive analytics has always been one of the most useful instruments that enhanced and helped businesses generally and marketing specifically.

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Why is predictive analytics and how to use it in marketing

Predictive analytics has always been one of the most useful instruments that enhanced and helped businesses generally and marketing specifically.

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How to create good email marketing design and accompanying good email tools

Many businesses have succeeded in being the most powerful businesses just using good and optimized email marketing, and many others have faced failure and got rescued via the power of email marketing.

Here we are going to talk about how you could master the contents of email marketing, using good designs.

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SME Productivity: A Simple Guide to leverage Tech and build a Repeatable Sales Engine

We are once again in unique times. In the short term, we need to deal with COVID-19, to put up a good medical and economic response.

This will have a trickle-down effect across the different spectrums in the economy.

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The good parts of Email Discovery Tool to hack your sales outreach

Imagine the possibilities if you can reach out to any person on the web.

Here is a cheat sheet to get you started on leveraging Email Discovery Tool for your outbound work, both standard and tricky cases on email hunting will be demonstrated.

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Ethical selling for early stage businesses

The usual common adage is to define selling as offering someone value for a price, to achieve an outcome of 1 + 1 = 3. Business schools offer their academic versions (i.e. 4 P's of marketing).

These are not wrong. As business practitioners, we need to go more nuanced and first principled than that.

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Why did Rocketship choose to build a Chrome Extension for Email Discovery Tool?

1) Mainly to significantly improve the user's experience, easy to utilize the app to access business emails of anyone, as the user browses through the web.

2) Leverage on Google Chrome's extensive distribution channels.

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Attention is one of the most precious resources we can ever have

Time is finite and there is so much attention we can give. It is amazing to think about how Google and Content Advertising Networks can monetize this

They let businesses go crazy by bidding up keywords to capture end-user attention.

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Social Media 3 ways accessing qualitative data has become easier than ever for businesses

Developments in Artificial Intelligence have made natural language processing more accurate and valuable in the interpretation of qualitative big data. This big data is made more accessible to businesses in 3 ways.

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The Value-add of Social Listening to Crisis Mitigation

Every company faces the potential threat of a crisis or scandal. They come in various shapes and forms: bad press, negative reviews, tarnished reputations, unfavourable associations, ridiculed through online trends and more.

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Social listening made L’Oreal the leader of the cosmetics market

This is the second part of our series on social media management for start-ups. Whereas our previous post focused on the Instagram platform, we will be discussing the best marketing or account management strategy for Twitter.

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How start-ups should Tweet

This is the second part of our series on social media management for start-ups. Whereas our previous post focused on the Instagram platform, we will be discussing the best marketing or account management strategy for Twitter.

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How start-ups should Instagram

Using insights from our app, Latent’s start-up experience, and a fresh Generation Z perspective, this blog article presents the best Instagram marketing strategy tailored to start-ups.

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How emojis are disturbing your businesses’ social listening tools

The rise of emojis adds another factor for natural language processing to consider when interpreting language. However, despite the varied use of emojis, graphical iconography isn’t that hard for social listening tools to interpret. This blog post looks at the effect of emojis on text-based social listening tools.

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3 ways accessing qualitative data has become easier than ever for businesses

Developments in Artificial Intelligence have made natural language processing more accurate and valuable in the interpretation of qualitative big data. This big data is made more accessible to businesses in 3 ways.

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